Sunday, May 19, 2013

The central slogan is brutally simple: MORE!

 

“People aspire to greater convenience and comfort, more personal space, easy mobility, a sense of expanding possibilities. This is the modern consumerist project: what modern societies are all about. It is a central feature of mainstream politics and economics that consumerist aspirations are not seriously challenged. On the contrary, the implied official message is ‘Hang on in there: we will deliver.’ The central slogan is brutally simple: MORE!”

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