Tuesday, June 3, 2014

Dysfunctional Consumer

  I have become dysfunctional as a consumer. When I go to a mall, for example, I don’t buy things; instead, I look around me and am astonished by all the things for sale that I not only don’t need but can’t imagine myself wanting. My only entertainment at a mall is to watch the other mall-goers. Most of them, I suspect, come to the mall not because there is something specific that they need to buy. Rather, they come in the hope that doing so will trigger a desire for something that, before going to the mall, they didn’t want. It might be a desire for a cashmere sweater, a set of socket wrenches, or the latest cell phone.   Why go out of their way to trigger a desire? Because if they trigger one, they can enjoy the rush that comes when they extinguish that desire by buying its object. It is a rush, of course, that has as little to do with their long-term happiness as taking a hit of heroin has to do with the long-term happiness of a heroin addict.

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