“He describes them as being quite specifically modern, American demands, all of which have been rendered “perfectly explicit, conscious and socially acceptable.” As a consequence of the sheer volume of similarly motivated individuals who crave such states of being, Miller identifies relatively few negative consequences or stigma associated with desiring good health, looks and financial security in mainstream mid-twentieth-century culture. He then asks his reader to imagine collecting a similar catalogue of typical desires from other peoples or at other times: “from Neanderthal men or the Tartar hordes.” Astutely concluding that people often have trouble believing their own peculiar, established longings for popularized commodities or comportments of behavior are socially determined and “learned” rather than “universal and inevitable””
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