“We all have emotional needs: the need to love, to be loved, to be accepted, to feel a sense of accomplishment, to feel a sense of self-worth, to feel important, to feel needed, to protect ourselves, to attain status in our own eyes and in the eyes of others, to be secure. These needs, in turn, conceal other emotions: love, hate, fear, jealousy, anger, guilt, greed, hope, loyalty. The emotions are fragile and sensitive. They are easily tampered with and they are easily manipulated. A person who knows how to appeal to our emotions can deceive us, manipulate us, and get us to accept as true that which is untrue.”
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