Get Smart: A Guide to Better Thinking | Neuromarketing
memory is improved when learning is a little more difficult. Hard work while learning is frustrating, but the memories are more lasting.
Need to learn something? Learn it in the environment in which you’ll have to remember it. Markman cites research showing that scuba divers who memorized words either on land or underwater remembered more words when they were in the environment where the learning took place.
Often, problem solving is less about a flash of intuitive brilliance and more about the application of knowledge, often from a seemingly unrelated field.
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